Privacy policy
Privacy Policy
Effective Date: May 9, 2025
This Privacy Policy explains our privacy practices, defines our users’ (“you,” “your,” or “Users”) privacy options, and describes how your information is collected and used by Safe Retrieve, LLC (“we,” “us,” “our,” or “Safe Retrieve”).
This Privacy Policy, along with our Terms of Service, governs your use of the Safe Retrieve website at https://www.skyshepherd.com as well as any of our applications (“App”), products, services, features, tools, or resources, including any services provided through the SkyShepherd platform (collectively, the “System.”). By providing information to us or using our System, you are consenting to our use of your data as outlined in this Privacy Policy.
By downloading, installing, or using any portion of the System, you agree to the terms of this Privacy Policy.
REVISIONS TO THE PRIVACY POLICY
We reserve the right to modify this Privacy Policy from time to time and will mark new versions with a corresponding effective date. Your continued use of the System constitutes your agreement to our then-current Privacy Policy.
INFORMATION COLLECTION AND USE
We may collect personal information about you in connection with your use of the System. For example, this information may be voluntarily provided when you register an account, customize and fill out your user, authorized user, and pet profiles, sign up for a mailing list, fill out a “Contact Us” form, or submit information in connection with a purchase or as part of other online services.
The information we collect includes:
• Name, registered pet names, pet age and other information submitted in connection with a customized user or pet profile;
• Email address, phone number, mailing address, and other contact information;
• Financial information necessary to process a purchase or other request;
• Business affiliations; and
• Other information related to your requests or inquiries.
Some of the personal information we collect from you may happen automatically. We use tracking technologies such as cookies and log data to automatically collect information when users visit and use our System. Information we collect includes but may not be limited to:
• Usage analytics;
• Location data of the device using our App;
• Location data of the SkyShepherd pet device;
• Behavioral patterns of a registered pet’s movements;
• In a case of an error in the System, we collect data and information (through third party products) on your device called Log Data. This Log Data may include information such as your device Internet Protocol (“IP”) address, device name, operating system version, the configuration of the App when utilizing our System, the time and date of your use of the System, and other statistics. We use this data for quality control and development in order to improve the System;
• IP address to measure our website traffic and to help provide a more personalized experience;
• Information regarding your browser and other technical specifications required to use the System;
• Your transaction history relating to the use of our products and services; and
• Computer data files, often called “web beacons” that are collected from emails or links on third-party sites that allow our server to evaluate the popularity of those links or the information contained in emails or on third-party sites.
The System also uses third party services that may collect information used to identify you.
COOKIES
Cookies are small data files that help us keep track of your usage of the System. Many of the cookies we use enable the System to function as you would expect it to. Cookies enable the System to remember things like your login information, so you do not have to re-enter it, user preferences, and other personalized settings. Cookies also enable us to track and analyze user behavior in order to improve our System. Most web browsers automatically accept cookies, but you can choose to accept or decline certain types of cookies if you prefer. However, declining cookies may impact the functionality of the System and in some cases you may not be able to access the functions of the System. We use the following categories of cookies on the System:
• Session cookies: Session cookies are stored on the user’s hard drive temporarily and are deleted when the user ends the browsing session. Session cookies are useful for things like keeping items in a shopping cart while the user continues to browse.
• Persistent cookies: Persistent cookies stay on the user’s hard drive until they expire, even after the browser is closed. Persistent cookies are useful for remembering things like login information, so users do not have to enter their password every time they visit the System.
• Third-party cookies: Third party cookies are not installed directly by our System, but by third parties such as advertisers. Third party cookies are used to track advertising preferences from site to site, and to gather data about users’ browsing habits in order to improve the user experience.
To learn more about the use of cookies by Google for analytics and to exercise choice regarding those cookies, please visit the Google Analytics Opt-out Browser Add-on or the Digital Advertising Alliance.
Apart from cookies, when you engage in a transaction with us or clock on certain features, we will use a hashing algorithm that protects your personal information before we send it to Google for analytics and matching purposes. For more information on this process, please see How Google Uses Enhanced Conversion Data.
There are “do not track” or similar browser choices available to internet users with respect to online web activity but given the present lack of consensus of what constitutes an informed election, appropriate trigger or breadth of scope of such choice, our Website will not operate any differently when a “do not track” signal is received.
CLEAR GIFS
Clear GIFs (also called pixel tags or web beacons) are small files embedded in websites that tell us what content a user accesses and how users navigate the System. Clear GIFs enable us to track and analyze user behavior on the System in order to make it more intuitive and user friendly.
LOCATION INFORMATION
Our App collects, maintains, processes, and uses your location data, including the real-time geographic location of your mobile device as necessary to provide the App’s full functionality.
If you do not want us to collect this information you may opt out at any time by turning off the location-based feature on your mobile device. Note, however, that opting out of the App’s collection of location information will disable some of its location-based features.
We also collect precise location from the SkyShepherd pet device itself to enable the functionality of the device and so you can set boundaries.
HOW IS THE INFORMATION WE COLLECT USED?
We collect information about you in order to provide you with services and products, and also to collect information that is necessary for the System to work properly. We use personal information for a variety of purposes related to our business as follows:
• Providing services and support: Performing the essential functions of the System including providing feedback about a pet’s whereabouts and movement, creating boundaries through the System, responding to user inquiries, fulfilling orders and requests, processing payments, providing support and troubleshooting, verifying customer identification, providing information about a pet’s location, behaviors, and movements to the user, and communicating with users about their use of the System or regarding a user initiated inquiry on the System.
• Alerting User to Changes in Pet Behavior and Location: Over time, the System will store information about the behavioral patterns of registered pets. We may use this information to alert users to significant changes in their registered pets’ normal behavior. We may also use this information to share a pet’s location with a user or authorized user in the event a pet is lost.
• Communicating with users about products or services: Sending or initiating direct marketing programs, such as newsletters or information about new products or services we are offering; using content from social media platforms where users discuss our products or use a hashtag related to our products.
• Personalizing user experiences on our System: Tailoring content on the System based on user location, preferences, and other personalization factors.
• Analytics and System improvement: Tracking information about your and your pet’s use of the System to allow us to provide better service; using collected aggregated data sets to improve System algorithms; using certain online preferences in the aggregate across all users to evaluate the System and develop additional products and services to offer.
• Compliance with legal obligations: Sharing information to comply with the law or a legal proceeding, such as in response to a subpoena or court order.
• Other purposes necessary to carry out our obligations under this Privacy Policy or our Terms of Use
DISCLOSURE OF INFORMATION
We may disclose information, in the aggregate, regarding your online browsing preferences to evaluate our products or allow the third parties we work with to better serve our users. We also may disclose non-personally identifiable aggregated pet behavioral information to third parties for their usage. We will not share personally identifiable information in these instances, other than as described in this Privacy Policy.
We may provide user information to third-party service providers or vendors for purposes including but not limited to:
· To facilitate our System;
· To provide the System on our behalf or help us distribute the System;
· To perform System-related services;
· To initiate direct marketing programs on our behalf;
· To perform data tracking;
· To maintain or develop our System;
· To perform quality assurance;
· To provide contracted promotional opportunities provided to our users; or
· To assist us in analyzing how our System is used.
These third parties have access to your personal information submitted through the System in order to perform the tasks assigned to them on our behalf. However, they are obligated not to disclose or use the information for any other purpose.
We may also share this information with any our affiliates within our corporate family or, as set forth in the Business Transfers section, with our successors. We may also share your personal information in connection with law enforcement requests or in response to investigations, subpoenas, court orders, or other legal processes to establish or exercise our legal rights or defend against legal claims, or as otherwise required by law.
BUSINESS TRANSFERS
We may also disclose your information to a third party as part of reorganization or a sale of the assets or membership interests of Safe Retrieve, or its subsidiaries or divisions, including in a merger or bankruptcy. Any third party to which Safe Retrieve transfers or sells the System or related assets will have the right to continue to use the personal and other information that you provide to us.
SECURITY
We value your trust in providing us your personal information, thus we are striving to use commercially acceptable means of protecting it and maintain administrative, physical, and technical safeguards for all user information collected in our System. However, no method of transmission over the internet, or method of electronic storage is 100% secure and reliable, and we cannot guarantee its absolute security.
LINKS TO OTHER SITES
The System may contain links to other websites. These websites may have privacy policies different than our Privacy Policy. The System may also contain social media icons or widgets. If you click on a third-party link, you will be directed to that site. Note that these external sites are not operated by us. Therefore, we strongly advise you to review the privacy policies of these websites. We have no control over and assume no responsibility for the content, privacy policies, or practices of any third-party sites or services.
CHILDREN’S PRIVACY
The System is not designed for children. We do not knowingly collect personally identifiable information from children under 13. If we discover that a child under 13 has provided us with personal information, we immediately delete this from our servers. If you are a parent or guardian and you are aware that your child has provided us with personal information, please contact us so that we may take appropriate actions.
YOUR OPTIONS
By providing information to us or using the System, you are consenting to our use of your personal information as outlined in this Privacy Policy.
While we work hard to use and disclose our users’ personal information only for the purposes identified above, you can choose not to provide personal information or limit the personal information obtained by us as follows:
• You may have rights to access or have your personal information corrected.
· You may have your contact information removed from our marketing lists to inform users of new or relevant products, services, and special offers by clicking on the unsubscribe link in any communication received from us, or by emailing us at support@skyshepherd.com; and
• You may limit the collection of “cookies” through your browser settings. However, this may disable our ability to provide you with the most relevant products or information regarding the System.
RETENTION OF DATA
We will hold your personal information on our systems for as long as is necessary to perform the relevant processing activity for that information, or as long as is set out in any relevant contract you hold with us. The relevant retention period is determined on a case-by-case basis because it depends on things like the nature of the data, why it is collected, why it is processed, and any relevant legal or operational retention needs. For example, we may retain your data for as long as you are a customer of ours so that we may process and complete any orders you may make with us. We may also be required to hold some types of information to fulfill legal purposes. We review our retention periods for personal information on a regular basis. When the relevant processing activity has been completed, we may destroy your data, or alternatively anonymize the data, such that the data is not personally identifiable.
DATA TRANSFERS
Because Safe Retrieve is a US-based company, your information may be collected and processed in the United States. Additionally, as part of the System, the information which we collect about you may be transferred to, and stored in, one or more countries other than where you currently reside. For example, this may occur if any of our servers or third-party service providers are located in a country other than yours. These countries may have different data protection laws that are similar to your current residence. However, if we transfer your information in this way, we will put in place appropriate protection to make sure your personal data remains adequately protected and is treated in line with this Privacy Policy.
QUESTIONS, COMMENTS, OR COMPLAINTS
If you have questions or comments about this Privacy Policy, or if you are not completely satisfied with this Privacy Policy or its application by us, we invite you to convey your concerns or suggestions to us at support@skyshepherd.com. If you have an applicable disability, you may also contact us at the above email address to request access to this Privacy Policy in an alternative format. We will reply as quickly as possible and inform you of the steps, if any, that have been or will be taken to address your concern or implement the suggestion.
CONTACT US
If you have any questions or suggestions about this Privacy Policy, contact us at support@skyshepherd.com.